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George is
Valley Children’s
Calling upon their long history, stakeholder interviews, and competitive analysis, we developed a new look and feel for Valley Children’s Hospital. Their beloved mascot, George, needed a facelift as well. We reimagined the brand and George from the ground up. A focus on actual patients was at the forefront of our efforts, which included redesigning marketing materials and updating wayfinding and other signage.
Through Time
It can be taxing to rebrand a well-respected organization, especially when that organization is dedicated to caring for the most precious resource we have. We felt a tremendous responsibility to do well by our client and launched their rebrand with a national television spot highlighting the heroes who work at Valley Children's.
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